The Beauty of Style in Sustainability

The Beauty of Style in Sustainability

As a stylist I often get asked about the emphasis on sustainability in the fashion industry and conscious buying habits. Not only is it something that has brought global awareness by entering conversations in both everyday life and the media, it is something that has formed emphasis and conscious consideration when working with my clients and navigating their purchasing decisions.  

When making a conscious consideration to shop sustainably you're not only supporting a small business and independent makers who are harvesting the skills and craft of generations though you're also allowing a truly unique and particular creative essence to unfold. This creative process, in turn has less environmental impact given the nature of either made to order or lack of mass production.


The gorgeous label that is featured in this editorial styled blogging edition of The Journal was one that I both resonated with me personally not only from the beautiful clothing offering that Catherine Murphy The Label encompasses, though from the ethos of these ethereal designs.  


We wish to make beautiful pieces to the highest standard with all involved rewarded whilst creating the slightest environmental footprint possible and beauty wherever we turn’
— Catherine Murphy The Label



Catherine Murphy The Label is a Melbourne based fashion label who has formed a luxe natural collection which is designed with the intention of creating beauty in the world. Over the past12 years, Catherine has formed a following of women who appreciate a combination of earthy fibres and nature inspired colours though also the effort to sustain designs that are both designed and made in Australia.

With one of her signature designs featured on the Australian drama Offspring, the character Nina truly created some emphasis on the beauty of Catherine's designs and wearability for the modern day women.


As a stylist I love to look at garments to see the quality and multifaceted use that they can have as this is something that allows you to translate it from season to season, therefore from a conscious buying perspective a brilliant cost-per-wear piece to have in your wardrobe.

Wearing this gorgeous gifted vintage inspired, tiered dress was a dream, with it's lightweight and slightly opaque cotton fabric composition with delicate lace detailing, the Lucie Maxi allows the perfect dress to have in your wardrobe season to season.

From the warmer months where it can be worn with flats, wedges or a low ankle boot, through to being transitioned into the cooler months by adding tights, knee high boots and a layering piece such as a trench or tailored blazer.

The fabric loop closures also allow you to open the dress up allowing the option to have it worn as a layering piece over another dress or belted over a camisole, jeans and a pair of ankle boots to allow variety to your wardrobe functionality


Other labels I am loving at the moment, formed by passionate women who are bringing some real buzz around being sustainable and embracing the uniqueness and beauty each women encompasses are:

Milva Carucci Designs - Designed and made in Mareeba, FNQ, Milva's ethos embodies 'Providing the chance for every woman to wear the perfect, on off outfit created uniquely for them' through stunning custom pieces and small integrated seasonal collections of one off designs.
Acknowledging that women want to embrace their own unique style, Milva brings together classic and flatter silhouettes with diversified fabrics to truly allow that feminine flair.

Marlo by Marlo - Handcrafted in Australia, Marlo encompasses a community of women who has 'a zest to chase after their dreams' in her designs. With her strong message of empowering #NaturallyDaring women, making fashion more then just the clothes they wear but more about the attitude in which they wear them! Her pieces are ideal to build out the quality staples in your wardrobe with elements that allow you to standout whilst emboding a timeless options.


If you want to find out more about how you can start shopping consciously or learn how to Discover Your Style, then would love to chat further!



Editorial details

Photography - Grace Elizabeth Images
Hair and Makeup - Alarna Taylor
Wearing - Lucie Maxi dress in black
Old Witchery Boots, Old Zara Belt and a Vintage 1960's all weather coat