Explore the 6 key pieces from Australian brand IDA+S.

A brand grounded in craftsmanship, precision and a deep respect for the people behind each garment.

Each piece is designed to be worn often and kept for years. Silhouettes are refined. Fabrics are chosen for performance and longevity. Construction is disciplined and intentional. The result is a quieter form of luxury one that values restraint, substance and integrity over excess.

At its core, IDA+S exists to preserve a way of making clothing that is increasingly rare: one that honours skill, patience and pride in workmanship. Fashion, here, is not spectacle. It is craft.

Welcomed through a floor to ceiling bookcase door, mahogany wood accents, cosy layers and textures, a blistering fireplace and fabulously dressed women showcasing their individuality, style and and the new AW26 collection.

In hues of burgundy, Bordeaux, olive and classic black defined by wool suiting, leather and silks it was a celebration of what inspires the Perri Cutten muses. Real women with a timeless & individual take on wardrobe foundations.

A Stylist’s Take on Human Behaviour, Identity & the Way We Get Dressed.

As we step into 2026, I’ve been thinking less about garments and more about why we choose them. How they shape our identity, our behaviours, our beliefs and the way we show up in the world. These are a few of my INS & OUTS that I invite you to consider for your style and your relationship with yourself this year.

Reflecting on 2025 has been an unusual process for me.

It didn’t unfold in the way I expected it to — and perhaps that was the point. When I finally slowed down long enough to look back, I realised just how much had been happening beneath the surface, even in the moments I almost rushed past. Growth wasn’t loud this year. It didn’t always come with obvious milestones or clear markers of progress. Instead, it asked for presence, patience, and a willingness to notice what was quietly forming.

Reinvention isn’t about starting over.

It’s about stepping into the version of you that’s always been waiting.

As we strut into 2025 here are a few of my ins & outs that I invite you to consider for yourself and your style.

Both personally or as a business owner, a huge emphasis needs to be on your authenticity, first impressions and your personal brand.

Leaning right into pinstripes with this new season tailoring from CUE clothing.

Combining beautiful fabrications and tailoring for a contemporary edge to your wardrobe.

As Rachel Zoe details, “Style is a way to say who you are, without having to speak.”

But what if wanting to look polished and elevated, didn’t have to cost you a fortune?

In fact, this common belief is something I entail in most of the initial conversations I have with clients. A misconception that designer pieces and an exuberant budget provide the only option when they are shopping for an elevated look.

Here are 6 stylist tips to elevate your look without breaking the bank

First impressions are everything, they are the very essence that provokes a continued thought and feeling around you. 
Jeff Bezos, Amazon founder, famously describes branding as “what people say about you when you’re not in the room”.